Lifting the whole field, not just the top performers
Sector Direct sales and franchise network, a large distributed field.
The situation
Performance rode on the quality of a sales conversation delivered by hundreds of independent people. Managers could only ever observe a handful of them. New joiners took months to find their feet, and the technique of the best sellers stayed locked in a few heads.
What CAPIO did
We built a meeting analyser that records, transcribes and scores conversations against the approved approach, with dashboards scoped to each role. New joiners learn from real scored examples, and the patterns of the top performers get turned into coaching for everyone. Meeting capture built on Recall.ai, scoring against the agreed script, role-based access so people see only their own scope.
The outcome
- Visibility across the whole field instead of the few calls a manager could sit in on *representative*
- New joiners reaching target performance weeks sooner *representative*
- Best-seller technique codified and taught, so the average lifts, not just the stars *representative*
For the first time I can see what my best people actually do, and teach it to the rest.
- Turning AI activity into a governed programme
- Compliance and competence as the growth engine
- Seeing the whole field, not five percent of it
- An expert made available at scale
- The support desk that answers itself
- An expert on tap for a small firm
- Fluency across a whole small company
- Catching fraud before it lands
- Contracts read in seconds
- More jobs per van, fewer miles
- Cutting the energy bill on what you already run
- A small dev team that ships like a bigger one
- Keeping subscribers who were quietly leaving
- Buying at the right moment, not out of habit
Case studies are anonymised. Representative outcomes are benchmarked to independent research and illustrate typical results rather than a specific client figure.